The Fine Grain Awards : New Cuisine and Cocktail Competition Inspired by "Japanese Rice" is a new international multi-city event hosted by Japan Rice and Rice Industry Export Promotion Association with support by the Ministry of Agriculture, Forestry and Fisheries, Japan. The program aims to showcase and celebrate the rich legacies of Japanese rice and rice-related products including sake, and also promotes innovative ways for them to be incorporated into Western culinary and food industry professional circles.